In one of the toughest economic climate ever seen in the U.S, BMW North America is looking to generate more revenue and establish new partnerships that could prove to be “golden” in these times.

The famous German tuner Hartge just released their version of the BMW X6 xDrive35d, the Sports Activity Coupe diesel version. The Hartge X6 receives an aerodynamic kit made in high-quality PUR-RIM, an ultra-lightweight polyurethane plastic.

The diffuser is integrated into the front spoiler, while at the rear, the diffuser is placed between quadrilateral tail pipes. The Hartge X6 suspension set lowers the X6 by 30 mm and the car sits on CLASSIC 2? wheels (10.5 x 22? offset 33 at the front and 12 x 22? offset 23 at the back).

Talk about letting things go….instead of taking this like real men, the folks at Audi decided to “strike back” after they literally got owned by the now famous “Checkmate” billboard put up by Santa Monica BMW.

In the next few months, all the media outlets - print and online, will write many articles comparing the recently released BMW X5 M and X6 M to other similar models, such as Mercedes-Benz ML63 AMG, Audi Q7 or the Porsche Cayenne Turbo S.

The Long Beach Grand Prix will mark the first-ever appearance of a BMWNA M3 at one of motorsport’s premiere events and the team will look to take advantage of the lessons learned at St. Pete and continue to improve. While similar in nature, the Long Beach circuit features many faster corners that play to the M3’s strengths.

A key point of the track will be the 180 degree hairpin leading onto the long Shore Line Drive start finish straight; the M3s will be required to use every bit of their outstanding traction to be able to fend off competitive attacks going into turn one.

The popular show Fifth Gear has taken the  BMW M3 to the driver’s dreamland, as they call it, the famous Abu Dhabi track. Many people, including the Fifth Gear folks, call it the “Greatest Driving Road In The World” and judging from the video, it lives up to its expectations.

Now, add the BMW M3 into the equation and you have your dream right here…virtually only for some of us.

Enjoy the video and remember, it is not always about the car, but rather the surroundings.

The 4 -years or 50,000 miles BMW Free Maintenance Program has been praised for years now by many BMW owners and not only. The Free Maintenance Program was one of the perks that set BMW apart from the competition and they are still one of the few companies that offer a free maintenance program in the U.S.

With the 2011 BMW 5 Series moving into the Final Evaluation Phase, more and more test mules will be seen in the next few months and implicitly, lots of new spy photos. So, we’re going back to this “silly game” where we try to figure out what BMW is hiding underneath the funky camouflage.

New York Auto Show hosted the North American debut of the latest high-end luxury car coming out of Korea: the Hyundai EQUUS.

With a price tag starting at $96,000, Hyundai EQUUS was designed to take on the high-end auto luxury market represented by BMW 7 Series, Mercedes-Benz S-Class or the Lexus LS.

RDSport, a California based auto tuner,  is announcing their latest model, dubbed RS35 Biturbo, a vehicle based on the popular BMW E92 335i Coupe. RS35 Biturbo sits 25 mm lower in the front and 20mm at the rear when compared to the regular 3er, it has a more aggressive stance courtesy of a Chassis Kit consisting of new custom-valved Bilstein struts, stiffer springs and anti-roll bars.